Tasked with creating a unique promotional film for Columbia Business School, this piece centers around the idea of “Too Much Talent” as excerpted from Columbia professor Adam Galinsky’s book “Friend & Foe.” We concepted and scripted the film in consultation with the business school’s marketing and communications team, filmed Professor Galinsky, and then pushed the live-action through a few layers and rounds of animation resulting in this bite-sized thought leadership story.

Running Time: 3:00 minutes